Retail

Curbside Delivery At Walmart Set To Expand

Free curbside pickup at Walmart is expanding into eight new cities by the end of the month, said Walmart Head of eCommerce Operations Michael Bender, according to Reuters.

The new growth, which also includes stores located in markets where the program already exists, will expand the program to about 200 stores nationwide and its footprint to about 30 cities.

Bender further noted that Walmart's expansion plans do not end at this move.

"The data we’ve collected gives us confidence that, with existing customers, we are getting a larger share of their wallet and that's complemented by new customers we are bringing into the fold," he said. "There will be more, so stay tuned."

Walmart is, of course, not alone in trying to crack the code on getting groceries into the hands of the average consumer quickly and cheaply. Amazon offers free same-day delivery in some markets, while the Kroger family of grocery stores has free pickup at 47 locations in the Harris Teeter chain. Walmart's curbside is free, however; Kroger charges $5 an order after the first three.

The great curbside rollout at Walmart will be hitting Boise, Idaho; Richmond and Virginia Beach, Virginia; Provo, Utah; Daphne, Alabama; and Charleston, South Carolina (in addition to Austin and Kansas City in Texas and Missouri, respectively).

Walmart's variation on curbside will give consumers around 35,000 items to choose from — comparable with in-store selection. After orders are placed online, the customer then meets with their personal shopper at Walmart at a scheduled time

Those personal shoppers are a new addition, and they are there to, theoretically at least, bring personalization by not just grabbing the items but the version of the items that customers actually want (green bananas versus extremely ripe ones, for example).

The recent push is part of Walmart's overall eCommerce play, which has seen the world's former largest retailer beef up its eCommerce investment by $2.7 billion in the last two years.

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NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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