ModCloth Expands Into Bridal

While ModCloth is not quite a household name, for a subset of Internet-enabled fashionistas that love a throwback look, the site is one of the Web’s must-shop locations.

And now it is expanding its purview and hoping to get new customers (and returning ones) to say “I do” at ModCloth before they say “I do” at the end of the aisle.

The vintage apparel retailer, currently ranked 198 in the IR top 500, is jumping into the bridal fashion game and offering bargains to boot. Gowns start at $150, and can be complemented with the whole nest of assorted accessories and ancillary fashions including shoes, bags, bridesmaids dress and even lingerie.

According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback.

ModCloth says the decision was inspired in part by shoppers’ behavior on social media.

The expansion also follows staffing upgrades in the San Francisco based fashion startup. Mary Alderete recently joined the ModCloth team from True Religion Jeans as the firm’s Chief Marketing officer.

The fruits of that hire will likely be open for public consumption in the near future, as ModCloth has confirmed plans to expand its marketing and offline selling efforts throughout the rest of 2016.


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