Nike is on a mission to sell more to its caffeinated runners. This time, the shoemaker has sought inspiration from Starbucks to produce its coffee-themed dunk low shoes.
The Nike Dunk Low Premium SB shoes fashion a Starbucks-inspired pine green top line and a khaki and swirly white upper, which seems like an interpretation of milk dropping into a cup of black coffee.
The new inspiration comes after Nike launched donut-inspired shoes in its partnership with Krispy Kreme. The market response? Not so good. Nike is finding itself yet again become the subject of Twitter humor, with many users asking what restaurant Nike should seek inspiration from next. To some, it also brought back memories of Nike’s chicken and waffle themed sneakers.
Other news websites such as Adweek also couldn’t help but take a jab at it. “Nike’s Coffee-Looking Shoe Will Go Nicely With the Krispy Kreme One Available in venti?” the Adweek headline read.
Nike is selling the the pair for a cool $100. Despite the criticism, the shoes seems to be flying off the shelves, with several websites reportedly out of stock.
"Nike creates Starbucks designed shoes." pic.twitter.com/CEEoI3jkvz
— Erick Endres (@erickend) May 24, 2016