Whole Foods has expanded its 365 concept to Los Angeles with a new opening in the Silver Lake neighborhood.
The store focuses on serving millennial customers who value convenience, are mindful of price and tend to keep away from products containing artificial preservatives and colors. Much like an ordinary Whole Foods store, the newly opened 365 store offers grab-and-go food and grocery items, including produce, bakery, supplements and beverages, among other things.
The store has partnered with Instacart to provide delivery and with Banquet by Delectable to enable customers to scan wine labels for descriptions and ratings, Chain Store Age reported. There is also limited use of printed signs, with an emphasis on digital price tags to gather customer attention.
The 29,000-square-foot store has been designed with various details to enhance customer experience. For instance, there is Wi-Fi available in the entire store area, and it has amenities, such as beer on tap, an Allegro Coffee craft brew bar that serves cold brew coffee, a vegan dining area called by CHLOE. and "teaBot" kiosks that let shoppers customize their tea blends.
“Whether you’re looking for a quick, in-and-out shop for a few items, stocking up for the week or having a sit down dinner at by CHLOE., with a beer from Allegro’s craft brew bar, you’ll find a blend of innovation and convenience,” said Jeff Turnas, president of 365 by Whole Foods Market. “From the food offerings to the design, we’ve built a foundation on the quality standards you’ve come to expect from Whole Foods Market in a fun, new format that’s easy to navigate and focused on value in every department.”