With the general trend of online winning, and physical retail struggling, it might seem odd for a small eTailer to decide to take on the risk — and physical overhead costs —associated with actually setting up shop in the real world.
But this is exactly what Minted, an online shop for custom paper goods, has decided to do, and in the pricey Union Square neighborhood of San Francisco to boot.
Minted is at base a marketplace specifically focused on crowdsourced stationery, art and home decor from independent artists, which has just opened its first brick-and-mortar store.
“Our crowdsourcing process — sourcing from independent artists and allowing people to vote to tell us what to sell — allows us to surface the best, freshest, and most unique art and design in the world,” said Mariam Naficy, founder & CEO of Minted. “Now, we bring our consumers closer to these works and the process of creating them with quality.”
We’re always on the lookout for opportunities to partner with innovators and disruptors.
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