BirdEye, the business reputation and customer experience management platform, announced its $25 million Series B funding round Monday (Feb. 13). The company’s latest boost of venture capital was led by World Innovation Lab (WiL) with super pro-rata participation from existing investor Trinity Ventures.
The new funding will be used to help accelerate product innovation and enterprise business growth across several verticals. As part of the Series B funding round, World Innovation Lab’s Rob Theis will also join BirdEye’s board of directors
The software development company provides businesses with the ability to take customer feedback to the next level – using automation to ensure negative customer reviews or comments that are made across social media platforms as well as survey responses go straight to the managerial level.
This helps the business using BirdEye to not only see issues from their customers, but also address them.
The BirdEye platform enables businesses to use the feedback they receive to acquire and retain customers. In a press release, the company noted that its integrated platform supports online presence, brand monitoring, reputation marketing, customer experience management, business intelligence and competitor analysis.
“The way we see it, traditional marketing is dying. As a business, you need to focus on customer experience as your core competency. Do this, and the customer does your marketing for you,” Naveen Gupta, CEO of BirdEye, said. “I’m thrilled to have Rob on board – my prior experience and relationship with him was the main driver for partnering with WiL. In addition to his formidable track record, I deeply value Rob’s judgement and transformational leadership style.”