eBay Ups The eCommerce Ante With Price Match Guarantee

The redheaded (and perhaps forgotten) stepchild of the eCommerce world is back, and this time, it's come with a way to up its game.

Online marketplace eBay has announced its Price Match Guarantee program this week. Through Price Match Guarantee, the company will match prices for over 50,000 of its items to match its competitors as long as both products are the same. In order for one of these items to qualify for price matching, it must be sold through the eBay Deals trend section of its site.

As the big players like Amazon and Walmart continue to duke it out with acquisitions, eBay is hoping that this move will help it become more competitive and ensure consumer retention. One of the pieces eBay is touting about this new offering is the fact that this new program is available to anyone, with no membership required, which may be a subtle jab to the Amazon Prime Membership.

eBay Senior Vice president of North America Hal Lawton commented on the new offering aimed at customer retention. He said, "Shoppers can shop with confidence knowing that they're getting the best value available on eBay. Our eBay Deals selection has grown exponentially since being launched in 2011. The vast majority of our deals are already lower priced or equal to our competitors, but if a shopper finds it for less, we'll gladly match the price of our competitors."



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