Flipping through the pages of a high-end fashion magazine can bring consumers into a high-end world. From the tops and jewelry on the models to the luxurious locations and carefully curated furniture on photo shoots, it can be hard to not picture what it’s like to live in that seemingly alternate universe.
With the latest announcement from Elle Decor, that dream world may not be too far off.
This week, Elle Decor announced its partnership with online furniture designer Dering Hall to unveil two new service offerings for consumers: Elle Decor Shopping, debuting in April, and Elle Decor Designer Directory, appearing in May. This retail sync provides anyone with an Elle Decor user accounts access to 30,000 Dering Hall home furnishing items that were specially picked out by the fashion magazine. In addition to this, users will have the ability to send project requests to over 550 high-end interior designers.
Michael Mraz, Hearst Magazines’ Digital Media’s executive director of audience and strategic partnership, shared a comment in a release on what this partnership means. He said, “ElleDecor.com is a digital destination for people who love sophisticated design, with traffic more than doubling in 2016. Partnering with Dering Hall, [which] also saw traffic more than double last year, adds a new dimension to our content through clickable shopping action points and curated resources that enhance the user experience and makes ElleDecor.com and Dering Hall indispensable tools for consumers, designers and manufacturers.”
Hearst Magazines is Elle’s parent company.
Bringing this partnership to the masses means that consumers will now have an expanded offering when it comes to high-end interior design options and professionals. Through the use of a platform like this, it’s likely that the luxury fashion world may pull in more consumers into the loyal shopping fold over time. Given today’s consumers’ appetite for quality items in an instantaneous fashion, there may be other retailers that follow suit over the next few years.