Everlane Eyes Brick-And-Mortar Expansion

After starting out and operating as an online-only brand, sustainable apparel clothing brand Everlane is branching out and opening up two physical retail destinations:  a flagship in its headquarters city of San Francisco and another in the middle of Manhattan, New York City.

According to reports from retail news source Chain Store Age, this is not Everlane's first brick-and-mortar flirtation. The brand has already run a series of pop-up shops in New York City and opened a showroom in San Francisco.

In September of this year, Nordstrom and Everland worked together to create an in-store pop-up shop called Pop-In@Nordstrom featured at eight Nordstrom locations and running for about six weeks. Those pop-up shops showcased Everlane items including denim, cashmere and leather, among others.

The brand's appeal since its 2010 founding as a direct-to-consumer outfit has been its sustainable apparel and "radical transparency" regarding the items it sells to consumers. Everlane does not just post a price, but also discloses how much it costs to create each piece of clothing they sell down to the materials, labor, duties and transport costs associated with the items. It also reveals its markup.

Everlane's flagship shops will be open for business on Dec. 2, according to media reports. The New York location is rumored to take up approximately 2,000 square feet, and the San Francisco locale will be slightly larger at 3,000 square feet.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.