In what’s becoming a laundry list of retailers dropping any items from the Trump family, Sears Holdings adds its name to the list.
Adding to Nordstrom, Neiman Marcus, Marshalls and T.J. Maxx (just to name a few), Sears Holdings, which owns Sears and K-Mart, has made the decision to distance itself from the Trump brand. Both big-box retailers just announced 31 Trump Home items will be eliminated from their e-commerce sites.
While one Sears Holdings spokesperson echoed Nordstrom’s reasoning saying the reason it was dropping Donald Trump and Ivanka Trump items was because it wanted to “focus on our most profitable items,” spokesman Chris Brathwaite shared a different viewpoint with CNN Money.
Brathwaite said “In this case, certain products were removed from our websites that included a very small number of Trump products,” he said. “The headlines do not do justice to our business or this specific brand of products that we offer through our marketplace sellers.”
This may be the time when the Trump family is starting to question how much the patriarch’s presidency is impacting their core business. Just before retailers began dumping the Ivanka Trump brand, it was reported by The Wall Street Journal shared news that the clothing and accessories line had seen a 70 percent plummet in stocks.
In today’s political turmoil, this may not be the end of retailers choosing to discontinue carrying Trump brands. Brands that aren’t performing well in sales make the decision to not move forward can be quite easy. When it comes down to it, businesses run on numbers. It’s a rarity that companies take into account how not carrying a brand anymore will impact that brand’s CEO or family.