There are few situations in QSR more annoying than ordering ahead — and ending up waiting in line anyway behind those people who did not.
Dunkin’ Donuts wants to save patrons that pain — and at its newly opening storefront in Quincy, MA, they are working hard to design away the problem. The new location has a dedicated mobile order pick-up area and is testing out its first ever drive-through exclusively for those that ordered ahead using the DD Perks app.
The new location also comes with line-busting kiosks that allows customers to order on a screen, no human interaction necessary.
Quincy is the first of what the coffee brand is calling concept shops that are set to open throughout the rest of the year. The goal, according to the brand, is to have everything in working order before attempting national roll-outs.
Among the changes in Quincy? The sign no longer uses the word Donuts. It’s just a Dunkin’ — with no reference to what might be dunked. That move comes as the brand is trying to branch out from its traditional roots — and be known for more than its baked goods.
The new store has also sought to update Dunkin’s signature look, dropping the brown, dark orange and bright pink in favor of a lighter, more naturalistic color scheme. What remains the same are the beverages — though new elements like cold brew coffee have crept onto the menu.
The mobile drive-through feature is the first of its kind in the U.S.