Retail

Elon Musk Plans Candy Venture

Elon Musk

Elon Musk just might become the next Willy Wonka with his latest venture. It’s not exactly as ambitious as the hyperloop, but it does follow in the footsteps of other creative product ideas: Musk might be starting a candy company, Mashable reported.

Musk made the business announcement through Twitter on Saturday (May 5): “I’m starting a candy company & it’s going to be amazing,” he tweeted. That tweet was followed by another, in which he tweeted, “I am super super serious.”

In a tweet, Musk also asked “… just for [the] sake of argument, what do you wish for in candy?” He followed up with his own suggestion: “Cryptocandy.”

The candy venture wouldn’t be completely out of character for Musk, who has a penchant for creative products. Though Musk has an ambitious tunneling project called The Boring Company, which aims to alleviate Los Angeles traffic by creating a network of tunnels beneath the city, the company has also raised funds by selling a bizarre line of Boring Company-branded products, such as a flamethrower.

Next, Musk plans to start selling LEGO-like interlocking hollow bricks, made of rock that is removed in the creation of the tunnels. According to CNBC, the blocks can be used for fun and art — the first product will be an ancient Egypt-themed kit with pyramids, Sphinx, a Temple of Horus, and more — or for actual building projects.

Musk noted via Twitter that the blocks will be strong enough to withstand earthquakes, per California building regulations, but will be bored in the middle to keep them light. (They will also be, he noted, flamethrower-proof.) And, for Musk, these “Boring Bricks” are a way to recycle the waste from his project (which has already removed over 250,000 pounds of rock from underneath Los Angeles) and contribute to affordable building projects at the same time.

“And they said I’d never be a rock star,” the billionaire quipped on Twitter.

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