Target has announced it is expanding its same-day shipping service through Shipt across stores in 10 regions within the greater New York City metro area.
According to Chain Store Age, the service will be available at stores in 10 regions within the greater New York City metro area, with customers able to order from more than 55,000 groceries, essentials, home, electronics, and toys, among other products.
Once customers make a purchase, Shipt’s shoppers then visit the stores to buy the products and deliver them to the customer on the same day. Shipt plans to hire 2,000 shoppers in the New York area to fulfill the orders. New members who sign up before August 14 will receive an annual membership for $49 (the service typically costs $99).
Target acquired Shipt last year for $550 million, as part of "an ambitious strategic agenda."
This new expansion gets Target closer to its goal of offering same-day deliveries to a majority of stores in more than 40 states by the holiday season. If that is achieved, the service will be available to 65 percent of U.S. households across 180 markets, reaching a total of 80 million households. In 2019, same-day delivery will expand to all major product categories at Target.
“Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier,” said Target Executive Vice President and COO John Mulligan. “Shipt’s personalized, customer-focused approach fits perfectly with our commitment to deliver a convenient, exceptional experience.”
Earlier this month, the retailer announced it has expanded its Drive Up service to 200 additional stores in the Midwest and select states with its latest expansion of the service. Drive Up allows consumers to order products through Target’s mobile app and pick them up outside a Target store.
The service is available in markets such as Chicago, Indianapolis and Columbus, and with this expansion, Drive Up is available at more than 800 brick-and-mortar locations in 25 states. Target said that it plans to bring the service to more markets in late August and plans to have 1,000 stores offering it by the holidays.