Johnny's founder Steven Ross revealed the news to Women's Wear Daily. Launched in the men's department at Topshop in Oxford Circus in 2015, Johnny's now sells a range of men's grooming products that include paraben-free hair clays, dry shampoo and hairspray, targeting men between the ages of 16 and 30. The retailer will sell seven of its most popular products at the Walmart stores, according to the report.
In addition, Johnny's will be launching a New York City flagship location in Brooklyn's Williamsburg neighborhood next to Supreme, a location that Ross said that perfectly suits its main demographic.
As Walmart aims to introduce new brands to its customers both in stores and online, the retail giant is also looking to boost its private label offerings. In early February, Walmart debuted MoDRN, an online-only furniture brand with a focus on mid-century styles, a broad category of design but one highly desired by many consumers.
That follows the retail chain’s push to get more consumers to shop online from their homes, an effort that has been a success after the company posted fiscal 2019 fourth quarter results that topped expectations, as well as U.S. eCommerce sales that showed 43 percent growth year over year. And the company has taken market share in categories including grocery, health, wellness and toys, with CFO Brett Biggs noting that the company’s business model “works well” across most economic environments.
Last month, the company also revealed that total U.S. sales were $90.5 billion, up 4.6 percent, with comp sales up 4.2 percent, traffic up 90 basis points and the comparable ticket up 3.3 percent. In addition, eCommerce offered up 180 basis points to that comp sales growth in the U.S. Breaking down segment performance, grocery sales were up mid single digit percentages, health and wellness was up low single digits and general merchandise up mid single digits.