Neiman Marcus Group announced Tuesday (Feb. 5) the appointment of two executives to lead its customer and store strategies.
In a press release, the department store operator said it named David Goubert to executive vice president of stores and retail experience, and named Ginger Mollo as senior vice president of retail experience for the West Coast. The executives are part of Nieman Marcus’ effort to overhaul its retail experience as it competes against Amazon and other eCommerce players.
In his new role, Goubert is in charge of creating personalized experiences for customers within the soon-to-be-overhauled 43 stores. The executive comes to Neiman Marcus from Starboard Cruise Services, a unit of LVMH. Prior to that, he spent 20 years at LVMH evolving the customer experience at Louis Vuitton, as noted in the press release.
Meanwhile, Mollo, who reports to Goubert, is charged with enhancing the customer experience and testing and rolling out customer engagement tools and events. Mollo is a veteran of Apple, where she spent 18 years in multiple senior management roles in the retail side of the business. Most recently, she was the global lead for advancing Apple’s culture within the store environment, and was credited with creating an elite sales team and innovative training tools.
“We are transforming the Neiman Marcus Group into a luxury customer platform, focused on customer engagement across a luxury lifestyle. To do this, we believe innovation starts at the top, and we continue to recruit executives with outstanding performance track records who come from the best-in-class customer- and digital-centric organizations to accelerate our transformation,” said Geoffroy van Raemdonck, chief executive officer of Neiman Marcus Group. “As we evolve how we engage our customers in a channel-less way, we are committed to investing in our talented retail teams, as well as the digital capabilities and new experiences that will elevate how we interact with our customers and exceed their expectations.”