The service reached this milestone after recent rollouts in Alaska, Hawaii, Washington, Oregon, Idaho, North Dakota, South Dakota, Montana and Wyoming.
With the Drive Up service, customers order products through Target’s app and drive to the store, where employees deliver the goods to customers’ cars. Orders are usually ready within an hour.
Last year, the retailer revealed it had experienced a 10 percent rise in orders since Drive Up‘s launch. The service has been especially popular among families, with diapers and household supplies as top sellers.
“We’ve heard the message loud and clear from our guests: They absolutely love the ease and convenience of Drive Up, whether they’re shopping for household essentials, road trip snacks or baby gear,” Dawn Block, senior vice president, digital, said in a press release. “So our team has worked hard to rapidly expand the service since its introduction less than two years ago to all 50 states. And the work’s not done. The team’s continuing to find ways to make the service even better.”
Target noted that it is the first retailer to offer this type of service in every state. The company has plans to offer Drive Up in most if its 1,855 U.S. stores by this holiday season.
Walmart also has its own version of curbside pickup. Its variation gave consumers around 35,000 items to choose from in 2017, comparable with in-store selection. After orders are placed online, the customer meets with a personal shopper at Walmart at a scheduled time. The personal shopper gathers the exact versions of the items customers want in an attempt to bring personalization to the process.