Amid temporary store closures caused by the coronavirus, David’s Bridal rolled out its virtual stylist and virtual appointment experience. More than 300 stylists from throughout the nation will be accessible to clients to “guide, inspire, personalize, and help bring their wedding vision to life,” according to an announcement.
David's Bridal Chief Marketing Officer Kelly Cook said in the announcement, “It is truly remarkable to work alongside these Virtual Stylists. They love serving their brides in all the ways which matter most to her. After we tested this program, we received some of the highest Net Promoter Scores (NPS) in recent history.”
Customers can text with a virtual stylist, in one case, with the program and get advice on measuring and finding a dress that is ready to ship, among other tasks. They can also book virtual appointment with a stylist who can provide a personalized experience, as customers fill out a style quiz before their appointments.
In addition, customers can book an appointment for an upcoming date at any of the company’s 300-plus store locations. The entire fleet of stores will be open for appointments beginning on June 1 per the announcement. And customers can schedule a virtual appointment seven days a week by text.
As reported in February, David’s Bridal has a new planning tool suite that was to bolster the end-to-end experience for the bride and power revenue for David’s. One of the tools is a wedding vision board that includes a wedding dress style exercise and questions about event plans.
Couples can make a custom wedding vision board by filling in a customized wedding vision from décor to music playlists and wedding party fashion. The vision board can be downloaded or shared with others.
Another tool was an interactive wedding checklist that has the ability to be personalized with the wedding date and can be made with reminders as well as alerts around certain tasks.