“By combining in-store and online shopping experiences together with DSW, we are able to meet the unique needs of every shopper and make the shopping experience — whether in-store, online or both, seamless,” Hy-Vee Chairman, President and CEO Randy Edeker said in the announcement.
The new shop-in-shops showcase shoe merchandise for women, children and men. Shoppers can test out shoes and choose from different brands ranging from fashion to athletic labels in the shop-in-shop locations. Some of the shops will have DSW pickup lockers, while let shoppers buy from the footwear retailer’s website and have their order sent to the shop.
Every shop-in-shop also contains a digital showroom wall that shows 100 of the “top trending shoes of the season,” according to the release. Shoppers can buy the shoes through a quick-response (QR) code from the DSW website and have them sent to their residence or a pickup locker. Shoppers can also use their VIP rewards and promotions at the shop-in-shops.
Hy-Vee, Inc. says it runs over 275 retail locations throughout eight states with sales of $10 billion each year.
Beyond the Eagan and Brooklyn Park Hy-Vee locations, shop-in-shops are slated to open in Cottage Grove on Sept. 25, Lakeville on Sept. 25, Savage on Oct. 2 and Shakopee on Oct. 2.
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The grocery retailer intends to open “several more shop-in-shop locations across its eight-state region in 2021,” according to the announcement.
In separate footwear news, Foot Locker Inc. has opened what it refers to as a “Power Store” in California. The 12,800-square-foot space was meant to offer a “home grown” retail experience and offers a curbside pickup window.
