“The last year has created unprecedented change in the global economy which has transformed how consumers bank, shop and pay. Klarna has adapted well, supporting retailers to move online at pace while continuing to provide consumers with superior shopping experiences and payment options that meet their evolving needs,” Klarna Co-Founder and CEO Sebastian Siemiatkoski said in the announcement.
Klarna 87 million international active consumers selected the company as the “preferred platform to shop, pay and bank” last year. The company is now the “global partner of choice” for more than 250,000 merchants. In addition, Klarna in-store is live in 10 markets, letting shoppers harness Klarna everywhere while proving a multichannel experience for merchants, according to the announcement.
Moreover, Klarna said it provided 22 million clicks to U.S. merchants in December, while it has also created a presence in China, according to the announcement.
“2020 has not slowed Klarna’s progress: we scaled to four new markets, broadened our platform to an integrated banking offering in Sweden and Germany, and truly accelerated our growth in the US, where we added 1 million new consumers per month in the last quarter,” Siemiatkoski said in the announcement.
Klarna said its Vibe loyalty program is now online in the U.S. and Australia, providing benefits to shoppers who make on-time payments for their merchandise. “The program gained immediate traction, attracting one million members during the first three months,” according to the announcement, which noted that Vibe will grow to more markets this year.
The news comes as it is anticipated that Klarna will unveil new funding in the days to come that will value the company at $31 billion. In September, Klarna garnered $650 million in equity funding from investors headed up by Silver Lake.