In the latest example of the trend toward sustainability and increased at-home lifestyle, environmentally-friendly cleaning product company Grove Collaborative Holdings has expanded its retail store footprint, according to a Thursday (July 7) press release.
After debuting last year in Target stores, the products are now available at Kohl’s, Giant Eagle and Meijer, the release stated.
Grove, which is committed to becoming 100% plastic-free by 2025, has more than doubled its product assortment in all Target stores and on Target.com, according to the release.
The retail expansion brings the sustainable product line to more shoppers, enabling them to consider adopting a sustainable lifestyle through the use of plastic-free and zero plastic waste cleaner concentrates, hand soaps, dish soaps, reusable glass dispensers and more, the release stated.
“Grove Co.’s substantial retail expansion is a testament to the evolving consumer products landscape, where consumers are demanding more sustainable options, and to the strong results we’ve had over the past year,” said Grove Collaborative Co-Founder and CEO Stuart Landesberg in the release.
Most new retail locations with Grove products will feature dedicated end caps and displays that walk people through how to use the company’s zero-plastic product systems, according to the release.
Kohl’s has implemented policies related to climate action, waste and sustainable sourcing, while Giant Eagle wants to eliminate single-use plastics from its operations by 2025. Meanwhile, Meijer stores have prioritized the reduction of food waste, carbon emissions and landfill waste, the release stated.
Recent PYMTS research shows that younger shoppers are emerging as the sustainability generation and inspiring circular economy solutions as they increasingly influence how businesses design their strategies and allocate capital.
Read more: Sustainability Key to Wooing Millennials, Gen Z Customers
Almost 60% of millennial and Generation Z consumers already consider the resale value of a new item at the time of purchase, and for more than 30% of these young shoppers, reselling old items to fund new lifestyle goods is their go-to shopping style.
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