Walmart is launching two new augmented reality (AR) features for its app that can be used both in-store and online, designed to personalize shopping while making it easier, according to a company blog post Thursday (Jun 23).
The first feature enables furniture and home décor items from Walmart’s mobile site to be digitally viewed in customers’ homes, allowing them to see the items in their own spaces.
Initially, 300 furniture and home décor items will be available in AR, and the company plans to expand the offering to back-to-college items over the coming months. Items available for AR have a “View in Your Space” banner enabled, according to the post.
See also: Walmart Announces Robotic Transformation of Regional Distribution Centers
The View in Your Space tool includes haptic feedback to prevent users from dragging virtual products beyond the boundaries of their rooms.
The second new app-based AR shopping feature is used in-store to help customers get product information on specific items by pointing their mobile device camera at Walmart store shelves. Products can be filtered based on coupons, rewards, dietary needs or other preferences.
“All of these AR-powered features are helping us deliver fast, engaging and personalized experiences that take the work out of shopping and underscore our commitment to using technology to save customers time and money,” said Brock McKeel, senior vice president, site experience, Walmart eCommerce.
Walmart also recently launched Choose My Model, a virtual tool powered by computer vision and artificial intelligence (AI) that enables users to see how clothes will fit.
Related: Walmart’s Choose My Model Helps Shoppers Try on Clothes Virtually
Choose My Model works on Walmart’s website and app and allows shoppers to pick a person who resembles their height, shape and skin tone for a virtual idea of how clothes will fit and look, PYMNTS reported.
The tool had been shown to increase the likelihood that customers will click the “buy” button, said Denise Incandela, executive vice president of apparel and private brands for Walmart U.S. — especially on more expensive items from an unfamiliar brand. The company also anticipated that the tool could also lead to lower return rates.
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