Ridesharing

Uber Rolls Out Rewards To All US Passengers

Uber

After Uber started to introduce Uber Rewards in January, the feature is now said to be available to all passengers in the United States. Through the program, U.S. riders earn points for their Uber X, Premium, and Pool rides along with Uber Eats purchases, according to reports.

According to a chart provided by reports, passengers earn 1 point for every $1 they spend on Uber Eats and Uber Pool, while they earn 2 points for every dollar they spend on Uber X. In addition, riders earn 3 points for every $1 they spend on the company’s premium service.

Passengers who reach certain thresholds meet levels such as gold, platinum and diamond. The latter tier, for instance, offers customers who earn a minimum of 7,500 points free Uber Eats delivery on three orders. This tier of passengers also earns “special access to highly rated drivers” as well as complimentary upgrades and “premium support.”

Diamond member, as well as Platinum tier members, receive “priority pickups at airports.” And customers at the gold tier or higher can receive “flexible cancellations” as well as “priority support.” But passengers at the lowest level, which is called Blue, still earn some perks: They can attain an Uber cash reward of $5 for 500 points earned.

The news comes after ride-hailing company Lyft said in November that it was gearing up to launch a Lyft Rewards loyalty program. In a blog post at the time, the company wrote, “Getting rewarded will be easy. Whenever you use the Lyft app to get around, you’ll earn points for every dollar you spend. Earn enough points, and you’ll unlock a reward — like an upgrade to Lyft Lux or savings on future rides. Want to see how close you are to your next reward? Just track your progress right in the Lyft app.” As it stood, the company already had an All-Access Plan geared toward passengers who take Lyft rides frequently.

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New PYMNTS Report: Preventing Financial Crimes Playbook – July 2020 

Call it the great tug-of-war. Fraudsters are teaming up to form elaborate rings that work in sync to launch account takeovers. Chris Tremont, EVP at Radius Bank, tells PYMNTS that financial institutions (FIs) can beat such highly organized fraudsters at their own game. In the July 2020 Preventing Financial Crimes Playbook, Tremont lays out how.

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