Lyft, the ride-hailing company that reached 1 billion rides in September, announced news on Monday (November 12) that it is gearing up to roll out a loyalty program dubbed Lyft Rewards.
In a company blog post, Lyft said the program is being launched in the coming weeks for select passengers. The ridesharing firm already has the All-Access Plan, which it introduced in October, that’s geared toward those who take Lyft rides frequently. Since February, anyone who rides using their Lyft business profile can access the company’s Business Rewards program, while Delta users can earn extra Delta SkyMiles whenever they call a Lyft. Based on the feedback from users of its current programs, Lyft has decided to launch its first ever loyalty program for any ride a user takes.
“Getting rewarded will be easy. Whenever you use the Lyft app to get around, you’ll earn points for every dollar you spend. Earn enough points, and you’ll unlock a reward — like an upgrade to Lyft Lux or savings on future rides. Want to see how close you are to your next reward? Just track your progress right in the Lyft app,” Lyft wrote in the blog post.
The startup said it is also researching how it can make its new rewards program better over time. As an example of what the company gleaned from initial customer feedback, Lyft said passengers want perks like ride upgrades, access to drivers with more experience and double point days. The rideshare said it would start rolling out the program in December to select riders in cities across the country and will make it available to more riders in 2019.
“Riders who will be eligible to start earning rewards should be on the lookout for an email or notification from Lyft. We plan to keep adding more and more to the program over time, so stay tuned for new updates in 2019,” Lyft said.