YouTube Expands Partnership Program With Ads in Shorts Videos


YouTube is adding ways for content creators to make money from Shorts videos, a company post said Tuesday (Sept. 20).

Shorts are videos up to 60 seconds long. The YouTube Partner Program (YPP), introduced in 2007, works with creators to share revenue. In early 2023, Shorts-focused creators will be able to apply to YPP by meeting a threshold of 1,000 subscribers and 10 million Shorts views in 90 days. The partners will be able to access the benefits, such as ads and Fan Funding. In addition, YouTube will soon be offering some YPP benefits with lower audience requirements.

It comes as short-form video has exploded in popularity and has over 30 billion daily views on YouTube.

As ads run between videos in the Shorts Feed, YouTube plans to put revenues from the ads together and reward the creators, helping offset costs.

The creators will keep 45% of the revenue distributed based on their share of the total Shorts views, with the revenue sharing remaining the same if they use music or not.

Earlier this month, YouTube also debuted a new tool for education, which it says is a big reason why some users visit the site, PYMNTS wrote.

Read more: YouTube Debuts Embedded Player for Education Apps

The update will offer more accessible learning tools for users and will come without ads or external links as other videos have.

YouTube has observed the ways people use its site for learning, which encompasses help on class assignments, practicing new languages and exploring different careers, with a study saying 93% of YouTube users have made use of the site to gain new knowledge.

In that spirit, the company is also working alongside EdTech companies like EDpuzzle, Purdue University and Purdue Global to offer educational experiences. And creators will be able to offer free or paid courses for more learning.