Fitbit announced that it has shipped more than one million Fitbit Versa devices since they went on sale on April 16.
In addition, more than 2.4 million users have already used its new female health tracking feature, which became available to all Fitbit app users last month. The new feature allows women to better understand their overall health and wellness by accessing their data all in one place.
Combined with sleep and activity data, Fitbit will also offer an understanding of how a woman's cycle impacts other aspects of their health and wellness.
“With Fitbit Versa, we are delivering on our promise to offer a true mass appeal smartwatch with engaging new features. The positive response to Versa shows that we are filling this void and well-positions us to gain share of the fast-growing smartwatch market,” said James Park, co-founder and CEO of Fitbit, according to a press release. “The engagement we’ve seen with our new female health tracking feature further demonstrates the value our users see in being able to get a more comprehensive look at their overall health and wellness, in a single place, in a way that other available cycle tracking tools cannot.”
The company revealed that more than 2.4 million users have added the female health tracking feature to their Fitbit app, while 1.8 million users have added at least one period to the calendar. Nearly 700,000 users have logged one or more symptoms.
Fitbit Versa is available for $199.95 (USD), with accessories ranging from $29.95-$99.95 (USD). Fitbit Versa Special Edition, which includes Fitbit Pay, is available for $229.95 (USD).
These new numbers are a welcome change for Fitbit, which has struggled in sales in recent years. Last month, the company managed to slightly edge out analyst expectations for its earnings, pulling in $247.9 million as opposed to the $247.3 million the Street was expecting.
But it was also revealed that Fitbit was bringing in less revenue than it was at this time of year in 2017, when it was reporting $298.9 million.
“We expect results to be impacted by the reduced demand by the channel for trackers, partially offset by an increase in smartwatch revenue, driven primarily by Versa sales,” the company wrote in a release announcing earnings. “We expect smartwatches to grow as a percentage of revenue, but our overall mix to continue to be skewed toward trackers.”