Wearables

New Garmin Smartwatch Line Adds Wellness, GPS Features

Wellness, GPS, Garmin Pay, Vívomove, Smartwatch, Style, Influencers

Garmin’s newest collection of vívomove hybrid smartwatches will feature a host of innovations, including health and fitness data along with text message notifications, the company said in a press release on Thursday (Sept. 5).

Smartwatch models in the new lineup — vívomove 3/3S, vívomove Style and vívomove Luxe — have the look of a regular watch with real ticking hands. Swiping moves the watch hands out of the way to show a hidden smart screen. Along with fitness tracking and text messages, the smartwatch also includes social media updates, calendar reminders and more. 

The vívomove series is among many new wearables Garmin will reveal at the IFA in Berlin, Germany, Sept. 6 to 11.

“The vívomove watches are designed for those who want the connected and health features of a smartwatch with a more fashion-forward look better suited for the office or dressing up,” said Susan Lyman, Garmin vice president of global consumer marketing. “With an extensive selection of bands and metal finishes, it’s a stylish accessory that also keeps tabs on your text messages, energy, stress, sleep and more.”

The new series builds on previous versions with the addition of advanced wellness features like pulse ox1 and Body Battery energy monitoring. Some models are also connected to GPS, and Garmin Pay. The vívomove has a battery life of up to five days in smartwatch mode and will keep ticking for an additional week in watch mode.

“The Garmin vívomove is unique in that it has all the features of a smartwatch, which is a part of every influencer’s toolkit but has a classic look of an analog watch for the modern, fashionable woman. So much of an influencer’s career is focused on powering their businesses on the go, so having a tech accessory that happens to photograph well is the best of both worlds,” says Amber Venz Box, president and co-founder of rewardStyle and LIKEtoKNOW.it, Garmin’s leading strategic expert in utilizing fashion influencer marketing at scale.

The new vívomove series is available now with prices ranging from $250 to $500. 

With the demand for watches by outdoor adventurers bolstering earnings, Garmin’s stock in February reached its highest point in 11 years, rising 17 percent. The company’s revenue from its outdoor segment jumped by 25 percent during the fourth quarter.

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