The personnel shift is the result of the company’s announcement earlier this year that it will begin managing payments on the Marketplace platform.
“eBay is evolving its organizational structure to best support this critical initiative as it begins managing payments on a small scale later this year and fully transitions to its new payments experience by 2021,” the company said in a press release.
In addition to Fisher’s new role, Mohan Patt, vice president of buyer experience, and Mazen Rawashdeh, vice president of platform engineering, will co-lead eBay’s Core Product and Technology organization.
“Payments is a critical initiative for eBay as we remain sharply focused on improving the customer experience on our platform. Steve brings exceptional leadership, business, product and technology expertise, as well as experience building eBay’s new payments capabilities from the beginning, to this role. I’m confident he will provide the right leadership for this important effort,” said Devin Wenig, CEO of eBay.
Fisher will be responsible for overseeing eBay’s overall payments initiative, including the strategy, business, risk, product and engineering efforts. Mohan will lead the Core Product Experience team, while Mazen will lead the Platform Engineering team. All three will report to CEO Devin Wenig.
“Mohan and Mazen have provided exemplary leadership and created significant innovation within the Core Product and Technology organization, implementing a customer-first mindset to drive product-based innovation for our buyers and sellers. They both will become members of eBay’s executive leadership team as we continue to transform our technology platform and customer experience on eBay,” Wenig said.
Last month, the company ramped up its personalization efforts through a feature that curates its wide selection of inventory to match the passions and styles of individual shoppers. The feature — dubbed “Interests” — uses data and algorithms to match users with hundreds of shopping themes from streetwear to sports teams.
Bradford Shellhammer, head of browse and personalization for eBay said, “Our shopping experience should be as individual as each shopper on eBay. By asking people to tell us a little bit about their interests, we’re delivering a personalized store built around the things [they] care about most.”