Wells Fargo Names Four New Executives

Wells Fargo

Wells Fargo has named new executives and advisors to its team.

The company revealed that David Kowach has been named head of Community Banking, while Jim Hays has come onboard as president and head of Wells Fargo Advisors. Andy Rowe is Enterprise Customer Excellence executive, and Elli Dai has been hired as Small Business and Personal Lending Group executive.

Kowach, Rowe, and Dai will report to Mary Mack, head of Consumer Banking, and Hays will report to Jonathan Weiss, head of Wealth & Investment Management.

“These new roles and leaders will help advance Wells Fargo’s top three priorities — focusing on our customers and team members, meeting the expectations of our regulators, and continuing the important transformation of the company,” Interim Chief Executive Officer Allen Parker said in a press release. “Our commitment to these priorities and to a new level of excellence in customer care is critically important, and I believe these leaders will help propel Wells Fargo forward.

“It is an enduring strength of our company that we have so many leaders who can draw upon vast experiences, passions and business capabilities to make us better while also helping us better serve our customers. David, Jim, Andy and Elli exemplify those characteristics, and I am grateful for the skills and perspectives they bring to these roles.”

Kowach has more than 28 years in the financial services industry, most with Wells Fargo Advisors, where he was most recently president and head. In his new role, Kowach is responsible for Regional Banking, Distribution Strategies, Customer and Branch Experience, and Regional Services.

“Now is the right time to bring the organizations that support our team members and customers in bank branches closer together under one leader,” Mack said. “David’s experience running Wells Fargo Advisors — one of Wells Fargo’s most distributed, regulated and customer-centric organizations — will help us move Community Banking forward as we continue our transformation.”

Hays has been with Wells Fargo for 14 years and most recently was head of the newly formed Private Wealth Financial Advisors group.

Rowe has led Customer Segments and the Consumer Strategy at Wells Fargo for two years, and will now be responsible for leading and integrating the Consumer Strategy, the Customer Remediation Center of Excellence, the Enterprise Complaints Management Office, Conduct Management, and an enterprise customer experience system in partnership with the lines of business.

Dai will lead the Small Business and Personal Lending Group, which is made up of Small Business, Wells Fargo Practice Finance, and the Personal Lending Group.


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