Today in food commerce, Target makes changes to its brick-and-mortar stores to meet the needs of online grocery customers, and restaurants ranging from major quick-service chains to famous fine dining hotspots debut at-home meal kit offerings. Plus, PYMNTS data reveal that even grocery shoppers who have shifted to digital channels still want physical touchpoints to interact with merchants.
Restaurants Translate Menus Into Meal Kit Subscriptions as Consumers Opt for At-Home Dining
As consumers eat an increasing number of their meals at home, restaurants ranging from fine dining establishments to large quick-service chains are finding new ways to extend their offerings beyond the dine-in occasion. Restaurants ranging from Smoothie King to Eleven Madison Park have debuted meal kit subscriptions in recent months.
Target Transforms Stores to Meet eGrocery Demand
With the rise of online grocery, brick-and-mortar retailers are challenged to rethink their operations with an eye toward meeting this digital demand. Target, for one, is making modifications to its stores to enable more efficient online grocery order fulfillment.
Grocers’ Digital Shoppers Seek out Physical Touch Points
Research from PYMNTS’ recent study “Satisfaction In The Age Of eCommerce: How Trust Helps Online Merchants Build Customer Loyalty,” created in collaboration with eCommerce fraud management platform Riskified, revealed that 43% of shoppers believe that it is important to have a physical location for service and returns when purchasing groceries digitally.
