Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving business outcomes in the connected economy. Get the Full Story Complete the form to unlock...
Elon Musk said Friday (April 12) that charging users a “small fee” to become active on X may be necessary to reduce bots and spam on the social media platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid the rise of commerce-integrated media. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
YouTube has added new shopping features for use by creators. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...
Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and sales. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...
Social commerce platform Flip has raised $144 million in a Series C funding round. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Social media platform Discord reportedly plans to add advertisements after a history of dismissing them. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....
YouTube has launched Members-only Shorts, an option that lets creators share content only with subscribers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...
