Social Commerce

Social Commerce
X Restores Headlines to News Links Following User Complaints
January 02, 2024

Elon Musk’s decision to remove headlines from X’s news links was apparently short-lived. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Social Commerce
LinkedIn Ad Revenues Surge as Companies Flee X
December 28, 2023

Elon Musk’s loss in the social media advertising space has apparently been LinkedIn’s gain. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Social Commerce
How Brands and Retailers Can Make the Most Out of Pinterest’s Predictions
December 14, 2023

Navigating the rapid trend cycle can be challenging, but add a dose of inflation and it gets even harder — making it so much harder for brands and retailers to predict the next big consumer craze.   Get the Full Story Complete the form to unlock...

Social Commerce
X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns
December 12, 2023

X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Social Commerce
Brands Target Consumer Food Spend on Social Media
December 12, 2023

Consumers are using social media to buy products, and apparel, beauty, and food and beverage are the three categories they shop the most. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Social Commerce
TikTok Surpasses $10 Billion in Consumer Spending 
December 11, 2023

TikTok has generated $10 billion in consumer spending, becoming the first non-game mobile app to do so.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Social Commerce
Gen Z Tops Millennials on Social Media Shopping and Spending
December 07, 2023

Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to browse brands before using Google. Their interaction within the social network often leads to a purchase, more so than other...

Social Commerce
Nearly 1 in 5 Social Media Shoppers Used PayPal for Their Most Recent In-App Purchase
December 06, 2023

Social media platforms like Facebook, Instagram and TikTok have revolutionized the way consumers shop and interact with brands, with each channel meeting different consumer interests and needs. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Social Commerce
X’s Advertiser Exodus Could Cost Platform $75 Million
November 26, 2023

Advertisers continue to leave X, and could reportedly take $75 million with them. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...