YouTube is reportedly laying off about 100 people from its creator partnerships team. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences don’t just introduce new brands, products, or restaurants — they wield significant force in driving consumers to make that crucial...
In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...
Elon Musk’s decision to remove headlines from X’s news links was apparently short-lived. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Elon Musk’s loss in the social media advertising space has apparently been LinkedIn’s gain. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Navigating the rapid trend cycle can be challenging, but add a dose of inflation and it gets even harder — making it so much harder for brands and retailers to predict the next big consumer craze. Get the Full Story Complete the form to unlock...
X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...
Consumers are using social media to buy products, and apparel, beauty, and food and beverage are the three categories they shop the most. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
TikTok has generated $10 billion in consumer spending, becoming the first non-game mobile app to do so. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...
