Social Commerce

Social Commerce
Pinning Down the Future of Pinterest
October 21, 2021

What began as the dream of a frustrated Google employee who wanted to build something different in the blooming app-verse of 2010 became Pinterest, variously described as a “visual search engine,” a “visual bookmarking platform” and an “image-sharing” app. Get the Full Story Complete the...

Social Commerce
PayPal Said to Be Negotiating Pinterest Buy
October 20, 2021

PayPal Holdings Inc. is having discussions about buying social media platform Pinterest, people familiar with the talks told The Wall Street Journal on Wednesday (Oct. 20), in a deal that would add a new dimension to the payment platform’s offerings. Get the Full Story Complete...

Social Commerce
Shopify to Help Spotify Artists Sell Their Merch
October 20, 2021

Shopify and Spotify have joined forces. The eCommerce platform announced on Wednesday (Oct. 20) that it had launched a new Spotify channel. This will allow artists using the music streaming platform to engage with listeners and to market products that “expand beyond traditional merch,” Shopify...

Social Commerce
Swiggy Considers Branching Into India’s Social Commerce Space
October 12, 2021

Swiggy, India’s largest food delivery platform, is considering a move into the country’s social commerce space, Entrackr reported. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Social Commerce
Facebook Outage Impact on Emerging Market SMBs Just Starting to be Known
October 11, 2021

Panic, agony, torture, stress – those are some of the words users around the world had to describe last week’s six-hour global outage, from 4 p.m. GMT (11 a.m. ET) until around 10 p.m. GMT on Monday (Oct. 4), during which social media services Facebook,...

Social Commerce
Square, TikTok Team up to Link Online Sellers via Social Media Platform
September 29, 2021

Global software, payments and hardware platform Square has joined forces with short-form video platform TikTok to offer a new integration to connect online sellers to potential customers via videos on the social media platform, the companies announced in a recent press release. Get the Full...

Social Commerce
TikTok Reaches 1B Monthly User Milestone
September 28, 2021

Social video platform TikTok recently passed the 1 billion monthly active user milestone, up 45 percent from the middle of last year, the Bytedance-owned company announced in a blog post, according to a Deadline report (Sept. 27). Get the Full Story Complete the form to...

Social Commerce
Chipotle Parlays Loyalty Into Marketing With ‘Creator Class’
September 09, 2021

When it comes to social commerce, Chipotle is turning to those who know the space best: influencers. The brand announced on Thursday (Sept. 9) that it is launching its first “Creator Class,” a group of 15 TikTokers who will participate in a series of brainstorming...

Social Commerce
Twitter Launches Stripe-Powered Super Follows for Creator Subscriptions
September 01, 2021

Twitter launched its Super Follows feature on iOS Wednesday (Sept. 1), an option that is powered by payments platform Stripe. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....