Who Wants To Live In A Digital Connected Economy — And Why?

How US Consumers Define the Super App More than 170 million U.S. consumers say they’d like a single app to consolidate at least three of the 10 distinct activities that represent their digital lives today. In the first of PYMNTS’ monthly data briefs on the topic, “The Connected Consumer In The Digital Economy: Who Wants To Live In A Digital Connected Economy — And Why?,” PYMNTS surveyed 3,100 consumers in November to examine how they use (and want to use) their connected devices to change how they bank, pay, shop, eat, work, travel, life, have fun and stay healthy.
Inside the December Study
  • 27M: Number of U.S. consumers who want to integrate their entire lives online into a single app
  • 45%: Share of millennials who want to integrate all aspects of their online lives into one app
  • 40%: Portion of U.S. consumers who use sites or apps to track their personal health information

PYMNTS The ConnectedEconomy™ Report Series

The Evolving Digital Daily Edition
Digitally Divided — Work, Health and the Income Gap
Meet The Zillennials
33,000 Consumers On Digital’s Role In Their Everyday Lives
The Gender Divide
The Who's Who Of The Digital Social Scene
The Employment Effect
The Work-From-Anywhere Summer
Paycheck-To-Paycheck Consumers Digitally Disengage
The Rise Of The Smart Home
The Connected Economy™: The Trend Toward Digital Healthcare
The Brick-And-Mortar Economy Goes Digital
3 Ways Consumers Are Dealing With Inflation
Mapping Digital Behavior Across U.S. Regions
Working In The "Whenever, Wherever" Office
The ConnectedEconomy 100 Index: A New Equity Index Of 100 Publicly Traded Companies For Tracking The Digital Transformation
Consumers Rush Online To Shop And Stay Well
How Consumers Live In The ConnectedEconomy