Consumer-Centric Authentication

The Consumer-Centric Authentication Playbook: Taking (Authentication) Control edition analyzes survey response data from 2,835 American consumers regarding their control over and preferences for authentication controls when banking via mobile. The study identifies the transactions and use cases in which consumers feel control over authentication methods can be improved and the steps banks can take to entice customers to more frequently download and use mobile banking apps.

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Inside the January Playbook:

  • 54.1 percent: Share of consumers who believe having more authentication controls would reduce fraud risks
  • 66.2 percent: Portion of millennials who would like more authentication control because it would make them feel safer
  • 42.2 percent: Share of Gen Z consumers who would like more authentication control because it would make authentication easier

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