How More Identity Checks Actually Reduce Friction

Identity at Scale: Where KYC/KYB Touchpoints Create (or Contain) Agent Risk

Identity verification has spread across every part of the business, from login to lending. That shift is turning small gaps into system-wide failures. “Identity at Scale: Where KYC/KYB Touchpoints Create (or Contain) Agent Risk,” a new report from PYMNTS Intelligence and Trulioo, found that firms that see it early are redesigning identity verification as infrastructure, not as a single checkpoint.

Inside the March Framework
  • Identity verification is no longer limited to onboarding. Companies now use it across login, transactions and fraud monitoring, making it a core part of daily operations.
  • Firms that apply identity checks in fewer areas face greater fraud pressure, higher customer friction and more lost revenue from false declines and missed opportunities.
  • Businesses that use identity checks more broadly see more stable operations, fewer errors and better customer experiences by applying consistent controls across the entire journey.

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    Digital Identity Framework

    How Enterprises Can Build a ’Know Your Agent’ Defense: Digital Identity Verification in the Age of Bots
    When ‘Good Enough’ Isn’t Enough: Digital Identity Verification in the Age of Bots and Agents