Cover for the PYMNTS Intelligence and FIS report, The Smart Checkout Opportunity. PYMNTS Intelligence reports that 95% of brands want smart checkout tools that apply better offers automatically at payment.

Every Brand Surveyed Sees a Path to Smart Checkout

The Smart Checkout Opportunity: Why Brands are Ready to Fund a Smarter Checkout Ecosystem

PYMNTS Intelligence surveyed 63 consumer brands about smart checkout technology, and each saw a path to participating. Their interest is clear, but getting to a yes is where things get interesting.

Inside the September Report

  • Nearly all brands are very or extremely interested in smart checkout, and 86% would adopt it today.
  • Just 11% personalize offers or respond in real time. More than half say automatic smart checkout would improve promotions.
  • Every brand sees a path to adoption, but 59% want proof of incremental sales and 56% require fraud and misuse safeguards.

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