A movie theater subscription service that is a majority-owned subsidiary of Helios and Matheson Analytics Inc., MoviePass currently has 2 million subscribers nationwide.
It will now be integrated into Landmark Theatres’ ticketing system, allowing users to enjoy such benefits and features as eTicketing, advanced screening reservations and in-app seat selection.
“Our relationship with Landmark represents another milestone achievement in our journey to enhancing the current movie theater ecosystem,” said Bernadette McCabe, SVP of Exhibitor Relations & Business Strategy at MoviePass. “It’s another step towards educating exhibitors on how we can work together in a mutually beneficial way to create a valuable and cost-effective experience for moviegoers.”
Landmark Theatres, which is owned by Wagner/Cuban Companies — a group of media properties co-owned by Todd Wagner and Mark Cuban — operates 255 screens at 53 theaters across 27 markets nationwide, including Florida, Illinois, Los Angeles, Maryland, Michigan, Minnesota, New York, Texas and Wisconsin.
“We are excited to offer MoviePass customers access to our Landmark Theatres,” said Mark Cuban. “There is no better place to watch a movie than Landmark, and now MoviePass customers will be able to enjoy all of our theaters.”
This is the latest partnership for MoviePass, which announced a deal in February with streaming service Fandor to offer customers a discounted subscription option, which includes a one-year MoviePass and Fandor subscription for less than $116 per year. The one catch, though, is that customers need to pay the full annual fee upfront to enjoy the savings.
MoviePass also cut ties with a few AMC Theatres earlier this year, with subscribers no longer able to get tickets to select AMC locations in major U.S. cities, such as New York, Los Angeles, Boston and Chicago. The move came after AMC refused to negotiate on a revenue-share deal.
“We already know in past testing that MoviePass subscribers are not theater-loyal; they’re happy to drive … to a theater that will accept MoviePass because of the MoviePass value,” MoviePass majority owner HMNY’s CEO and Chairman Ted Farnsworth said, regarding the AMC news.