Netflix Testing Ways To Get Around iTunes For Payments

Netflix is reportedly testing a way to get around Apple’s iTunes in markets across Europe, Latin America and Asia, according to reports.

Citing users, the report stated that customers wanting to pay using iTunes are being directed to a mobile web version to provide payment details directly to Netflix. The test will last until Sept. 30. Spotify has also moved away from using iTunes for customers to pay for subscriptions.

The iOS test was first spotted by NDTV, the Indian media company, last week. “During this time, customers in these countries may experience any of the following when launching the Netflix app on an iOS (mobile or tablet) device: 1. Ability to sign up in app with only iTunes mode of payment. 2. Ability to log into Netflix but not sign up (sign up only via mobile browser),” a customer support agent told the outlet in an email. “We are constantly innovating and testing new signup approaches on different platforms to better understand what our members like. Based on what we learn, we work to improve the Netflix experience for members everywhere.”

The list of countries where the test is taking place includes Argentina, Australia, Austria, Belgium, Brazil, Canada, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Great Britain, Hungary, India, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, Norway, Peru, Philippines, Poland, Slovakia, South Africa, Spain, Sweden, Taiwan and Thailand, according to the report. While Netflix is calling it a test, it has already been shifting other customers to direct billing. For example, it made a move in May to not allow new or rejoining customers to use Google Play to pay for the Netflix service.



The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.