Spotify and Hulu announced that they are expanding their partnership to offer a new discounted subscription for entertainment fans.
The new subscription plan, Spotify Premium, now with Hulu, allows subscribers to enjoy ad-free music on Spotify Premium, as well as the more than 75,000 current and classic hit television shows and movies on Hulu’s ad-supported service – all for a single $12.99-a-month subscription plan.
The new bundle comes after the success of last year's launch of the Spotify Premium for Students, now with Hulu bundle, which offered a similar discount for students.
“Our student launch with Hulu was incredibly well received, and we are excited to extend our reach by bringing Hulu to more of our Premium members in the U.S.,” said Alex Norstrom, Chief Premium Business Officer at Spotify. “Hulu’s TV content is highly acclaimed, and with this exclusive Spotify offer, we are bundling two top media platforms for an unbeatable price. This is just one example of how we can add value for our premium members day after day.”
Existing Spotify Premium subscribers are eligible for a special introductory rate to upgrade their existing Premium plan to Spotify Premium, now with Hulu. The offer gives these subscribers an initial three-month Hulu subscription for the exclusive price of 99 cents.
On their own, a Spotify subscription costs $12.99 per month, while Hulu costs $7.99 per month. Joining forces also helps both companies take on their biggest rivals: Pandora and Amazon Music for Spotify and Netflix for Hulu.
“Based on the outstanding performance of the Spotify and Hulu student package, it’s clear that consumers love to combine their music and television experiences together,” said Tim Connolly, SVP, Head of Distribution and Partnerships at Hulu. “Hulu and Spotify are brands that are defining how fans connect with entertainment in the future, and we are excited to expand our partnership to bring this combined package to all existing and new Spotify Premium subscribers.”