Subscriptions

Amazon Pay, Zuora Partner On Subscription Billing

Zuora announced Thursday (Oct. 11)  that it has been named a Premier Partner in the Amazon Pay Global Partner Program. Founded in 2007 in San Mateo, California, Zuora is an end-to-end subscription business management platform that provides insights for businesses looking to grow a robust subscription service and build customer loyalty.

In a press release, Zuora said that merchants can now integrate Amazon Pay into their subscription checkout, and that The Seattle Times and The Telegraph are now using the combination of Zuora and Amazon Pay. Zuora, which said its customers have tens of millions of subscribers, said the Amazon Pay with Zuora integration is available across the EU, U.K. and U.S.

“Zuora has shown the value of subscription models. By extending the trust and convenience of the Amazon experience to Zuora, merchants around the world can now streamline the subscription checkout experience for their customers,” said Patrick Gauthier, vice president of Amazon Pay. “We are excited to be working with Zuora to accelerate the Amazon Pay integration process for [its] merchants and provide a fast, simple and secure payment solution that helps grow [its] business.”

Zuora debuted in April as a publicly traded company, and its stock, originally priced at $14 a share, closed at $20 a share. The company also raised $154 million, bringing its new value to around $2 billion. Its investors include Benchmark Capital, Wellington Capital Management and Shasta Ventures. In 2013, the company raised $50 million in Series E fundraising. First-time participants in that round included Next World Capital, Northgate, and Vulcan Capital.

Founder and CEO Tien Tzuo said, “A bet on us is really a bet on an entire shift to a new business model, to a subscription economy.” He believes subscriptions are the “business model of the future.”

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