AdTech

Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement

Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
November 08, 2022  |  Retail

As part of its business strategy for the 2023-26 period, French retail giant Carrefour has unveiled plans to launch a global retail media platform, a...

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AdTech Platform Lets Merchants Tempt Consumers To Turn Payouts Into Rounded-Up Gift Cards
AdTech Platform Lets Merchants Tempt Consumers To Turn Payouts Into Rounded-Up Gift Cards
March 31, 2022  |  Loyalty & Rewards

Pretty much everyone knows inflation eats away at purchasing power. A dollar today is “worth” several percentage points less in the grocery store aisles, at...

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FastPay On The Financial Impact Of 10 Years Of Media Disruption
FastPay On The Financial Impact Of 10 Years Of Media Disruption
November 01, 2019  |  B2B Payments

At the turn of the decade, newspapers remained a top source of news for Americans, Blockbuster was still keeping its doors open and Twitter hadn’t...

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Under GDPR, EU Regulators Probe Data Brokers, Credit Rating Agencies
Under GDPR, EU Regulators Probe Data Brokers, Credit Rating Agencies
November 08, 2018  |  Legal & Regulation

A campaign group has asked EU regulators to investigate several data brokers, credit rating agencies and adtech companies to see if they are breaching the...

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Twitter Tests Subscription Service To Promote Tweets
Twitter Tests Subscription Service To Promote Tweets
July 31, 2017  |  Merchant Innovation

Aiming to boost revenue after showing no user growth in its recently reported quarterly earnings, social media mogul Twitter has launched a beta version of...

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LiveRamp Unveils Omnichannel Marketing Tool
LiveRamp Unveils Omnichannel Marketing Tool
June 08, 2017  |  Retail

Targeting the right customer at the right time is the key strategy for those in the retail advertising and marketing sectors. With today’s advanced technology,...

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Narrative Sees $2.25M Seed Round For Data Marketplace
Narrative Sees $2.25M Seed Round For Data Marketplace
April 14, 2017  |  Big Data

Young adtech startup Narrative looks to change the way user data is bought and sold. Founded in 2016, Narrative has created a marketplace platform that...

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AppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C
AppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C
March 08, 2017  |  Investments

Investment activity for the week that ended March 4 roughly doubled from previous levels, as the fund flow hit about $1.7 billion dollars. Get the...

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