advertising

Google’s AI Search Feature Fuels Content Traffic Concerns
Google’s AI Search Feature Fuels Content Traffic Concerns
May 15, 2024  |  artificial intelligence

Google’s new artificial intelligence (AI)-powered search summaries could significantly impact online publishers by driving users away from their websites and toward the tech giant’s own...

READ MORE >
Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
May 10, 2024  |  Retail

As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive...

READ MORE >
Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
May 09, 2024  |  Restaurant innovation

McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. Get the Full Story...

READ MORE >
Roblox Rethinks Strategy as Shares Plummet, Young Audience Matures
Roblox Rethinks Strategy as Shares Plummet, Young Audience Matures
May 09, 2024  |  Earnings

The thing about shiny new things, is that they are often dulled by repeated play. Get the Full Story Complete the form to unlock this...

READ MORE >
Balsam Brands Uses Real-Time Data to Make Its Holiday List
Balsam Brands Uses Real-Time Data to Make Its Holiday List
May 08, 2024  |  Retail

With the first quarter recently in the books and Q2 well underway, most companies have their collective eye on an uncertain economy and an inconsistent...

READ MORE >
Estée Lauder Targets New Customers With Amazon Storefront, ‘Creator Council’
Estée Lauder Targets New Customers With Amazon Storefront, ‘Creator Council’
May 01, 2024  |  Retail

Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. Get the Full Story...

READ MORE >
Small Business Transformations Put the AI in Main Street
Small Business Transformations Put the AI in Main Street
April 29, 2024  |  SMBs

Small businesses with big ambitions are turning to artificial intelligence (AI) to drive growth.  Get the Full Story Complete the form to unlock this article...

READ MORE >
Influencer Brands Are Getting Ready for a TikTok-Less Future
Influencer Brands Are Getting Ready for a TikTok-Less Future
April 27, 2024  |  Social Commerce

G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break...

READ MORE >
Google Cookie Phase Out Postponed Yet Again
Google Cookie Phase Out Postponed Yet Again
April 24, 2024  |  Google

Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. Get the Full Story Complete the form to unlock this article and...

READ MORE >