advertising

Walmart-Backed Ibotta Sees Share Price Leap 33% in Market Debut
Walmart-Backed Ibotta Sees Share Price Leap 33% in Market Debut
April 18, 2024  |  IPO

Ibotta shares leapt 33% during their debut on the New York Stock Exchange (NYSE) on Thursday (April 18). Get the Full Story Complete the form...

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Influencers Harness AI to Boost Fame and Fortune
Influencers Harness AI to Boost Fame and Fortune
April 15, 2024  |  artificial intelligence

Artificial intelligence (AI) is having a Kim Kardashian moment.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Will Retail Media Drive eCommerce Brand Revenue?
Will Retail Media Drive eCommerce Brand Revenue?
April 15, 2024  |  Retail

As brands see their ad spending across traditional digital media channels doesn’t go as far as it once did, eCommerce merchants are seizing on the...

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LinkedIn Adds Independent Creators’ Content to Its Advertising Options
LinkedIn Adds Independent Creators’ Content to Its Advertising Options
April 12, 2024  |  Social Commerce

LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. Get...

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Amazon CEO Shareholder Letter Goes Big on AI and AWS
Amazon CEO Shareholder Letter Goes Big on AI and AWS
April 11, 2024  |  Amazon

Amazon CEO Andy Jassy published his 2023 Letter to Shareholders Thursday (April 11), outlining how the company is changing and its goals for the future. Get the Full Story Complete...

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Banyan CEO: Chase’s Media Move Highlights Value of Customer Data
Banyan CEO: Chase’s Media Move Highlights Value of Customer Data
April 09, 2024  |  Connected Economy

Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing...

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Data Privacy Laws Threaten Small Businesses’ Digital Advertising Efforts
Data Privacy Laws Threaten Small Businesses’ Digital Advertising Efforts
April 08, 2024  |  SMBs

The Maryland Online Data Privacy Act of 2024, a proposed bill set to impact data collection and online privacy, successfully passed both the Senate and House...

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Microsoft Pushes LinkedIn Further Into the Connected Economy
Microsoft Pushes LinkedIn Further Into the Connected Economy
April 05, 2024  |  Connected Economy

LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the...

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Chase Shows Super App Ambitions With Media Platform Launch
Chase Shows Super App Ambitions With Media Platform Launch
April 03, 2024  |  Connected Economy

J.P. Morgan Chase unveiled its latest venture, a retail media network called Chase Media Solutions, Wednesday (April 3), marking a move toward personalized advertising within the banking...

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