advertising

Temu Ad Spend Places It Among Largest Online Advertisers in US
Temu Ad Spend Places It Among Largest Online Advertisers in US
January 31, 2024  |  eCommerce

Temu reportedly spent $3 billion in 2023 on online advertising in the United States for its eCommerce marketplace. Get the Full Story Complete the form to...

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TechCrunch Cuts Subscription Program as Consumers Cancel Media Memberships
TechCrunch Cuts Subscription Program as Consumers Cancel Media Memberships
January 31, 2024  |  Subscriptions

Amid ongoing financial pressures, consumers are making difficult decisions about which subscriptions provide enough value to keep and which to cancel, and against this backdrop,...

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Revere Introduces Tool to Help Marketers Optimize Generative AI
Revere Introduces Tool to Help Marketers Optimize Generative AI
January 26, 2024  |  Artificial Intelligence

Generative AI Solutions has launched Revere, a new company dedicated to helping marketers shape perceptions of brands in a landscape that’s being redefined by generative artificial intelligence...

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NielsenIQ and TransUnion Team on Targeted Retail Ads
NielsenIQ and TransUnion Team on Targeted Retail Ads
January 17, 2024  |  Partnerships

Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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Fraud Prevention Programs Support Revenue Growth Strategies, Says Forter’s Head of Risk 
Fraud Prevention Programs Support Revenue Growth Strategies, Says Forter’s Head of Risk 
January 16, 2024  |  Fraud Prevention

In today’s digital landscape, businesses are increasingly committed to providing a best-in-class customer experience. Get the Full Story Complete the form to unlock this article...

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Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
January 15, 2024  |  Loyalty & Rewards

As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more...

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Rokt to Acquire AfterSell and Expand Shopify User Tools
Rokt to Acquire AfterSell and Expand Shopify User Tools
January 12, 2024  |  Acquisitions

Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users.  Get the Full Story Complete the...

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Netflix’s Ad Tier Tops 23 Million Users as Consumers Rethink Streaming Spending
Netflix’s Ad Tier Tops 23 Million Users as Consumers Rethink Streaming Spending
January 11, 2024  |  Streaming

As ad-free streaming becomes too expensive for many consumers, amid price hikes and broader economic challenges, Netflix is reportedly seeing surging adoption of its ad-supported...

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Instacart Makes Google Shopping Ads Accessible to Advertising Partners
Instacart Makes Google Shopping Ads Accessible to Advertising Partners
January 09, 2024  |  Partnerships

Grocery technology company Instacart has teamed with Google to make Google Shopping ads accessible to Instacart’s advertising partners.  Get the Full Story Complete the form to unlock this article and enjoy...

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