advertising

Instagram Infomercials Have Their Roots In Vitamix Blenders
Instagram Infomercials Have Their Roots In Vitamix Blenders
January 23, 2018  |  Retail

If there was a modern kitchen product in the 1920s, there was a good chance that William Grover Barnard sold it. Get the Full Story...

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Mastercard Encourages People To ‘Start Something Priceless’
Mastercard Encourages People To ‘Start Something Priceless’
January 19, 2018  |  Mastercard

Mastercard announced on Thursday (Jan. 18) the launch of “Start Something Priceless,” a new campaign in which the payment company is trying to inspire people...

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Ad Revenue Could Add $18B To Amazon’s Bottom Line
Ad Revenue Could Add $18B To Amazon’s Bottom Line
January 17, 2018  |  Amazon Investments

Amazon may have had a strong run last year, but at least one Wall Street analyst thinks there’s more room for the eCommerce giant to...

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Amazon Wants To Build Digital Advertising Business For Alexa
Amazon Wants To Build Digital Advertising Business For Alexa
January 03, 2018  |  Amazon Investments

Amazon’s Alexa voice-activated digital assistant is being turned into an advertising business for the eCommerce giant, with Amazon reportedly in talks with companies about running...

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Amazon Forges Deeper Avenues In Digital Advertising
Amazon Forges Deeper Avenues In Digital Advertising
December 27, 2017  |  Amazon

Amazon has found another avenue through which to compete with other tech giants like Google: digital advertising. Get the Full Story Complete the form to...

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Why The Next Big Connected Commerce Play Is Television
Why The Next Big Connected Commerce Play Is Television
December 11, 2017  |  Payments Innovation

No doubt you’ve heard the news: People aren’t watching television anymore. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Amex Advance Uses Data For More Targeted Ads, Experiences
Amex Advance Uses Data For More Targeted Ads, Experiences
November 08, 2017  |  Consumer Insights

American Express announced news on Tuesday (Nov. 7) of the launch of Amex Advance, which uses machine learning techniques to deliver personalization services that help...

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Video Taps Into Short Attention Spans With Direct Path To Purchase
Video Taps Into Short Attention Spans With Direct Path To Purchase
November 06, 2017  |  eCommerce

Five hours a day. Some of us barely sleep that many hours, but for the average consumer, that’s how much time is spent in front...

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DROPIT Turns The Auction Concept On Its Head
DROPIT Turns The Auction Concept On Its Head
October 23, 2017  |  Innovation

Auctions often have the defect of being more fun in theory than they are in practice. Everyone likes the idea of bargaining and bidding their...

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