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Twitter 1Q Delivers 69 Pct Growth In Ad Engagements

Twitter 1Q Delivers 69 Pct Growth In Ad Engagements
Twitter 1Q Delivers 69 Pct Growth In Ad Engagements
April 25, 2018  |  Earnings

Twitter’s revenue growth continued in the first quarter of 2018, with its investments in personalized content and video advertising helping the social media company to...

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Snap Adding ‘Shop Now’ Button To AR Lenses
Snap Adding ‘Shop Now’ Button To AR Lenses
April 18, 2018  |  Retail

Snap, the maker of the Snapchat disappearing messaging app, is reportedly adding a “Shop Now” button to its app, enabling users to shop without leaving...

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What Everyone Missed About Facebook
What Everyone Missed About Facebook
April 16, 2018  |  Facebook

There are any number of conclusions one might draw after watching the Facebook hearings on Capitol Hill last week. Get the Full Story Complete the...

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Amex Rolls Out New Global Branding Campaign
Amex Rolls Out New Global Branding Campaign
April 09, 2018  |  Merchant Innovation

On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without...

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Snap To Fire 100 Engineers In Its Latest Layoff Round
Snap To Fire 100 Engineers In Its Latest Layoff Round
March 30, 2018  |  Personnel

Snap, the parent company and creator of disappearing messaging app Snapchat, is laying off around 100 employees in order to focus on advertising. Get the...

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Facebook To Launch Subscription Service To Help Creators Make Money
Facebook To Launch Subscription Service To Help Creators Make Money
March 19, 2018  |  Facebook

Aiming to take on YouTube in the content market, Facebook is gearing up to launch a new subscription feature to help creators make money. Get...

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EU And Tech Firm Taxes Dominate Regulatory Landscape
EU And Tech Firm Taxes Dominate Regulatory Landscape
March 19, 2018  |  News

Tax season, indeed. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

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Why Retailers Should Stop Focusing On Millennials
Why Retailers Should Stop Focusing On Millennials
March 16, 2018  |  Retail

Remember the baby boomers? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

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How ‘Mobile-Only’ Audiences Stack Up To ‘Multi-Platform’ Audiences
How ‘Mobile-Only’ Audiences Stack Up To ‘Multi-Platform’ Audiences
March 14, 2018  |  Mobile Commerce

While consumers are still using multiple platforms — such as desktop and mobile — “mobile-only” users are on the rise. In fact, “mobile-only” users surpassed...

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