advertising

Why Retailers Should Stop Focusing On Millennials
Why Retailers Should Stop Focusing On Millennials
March 16, 2018  |  Retail

Remember the baby boomers? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

READ MORE >
How ‘Mobile-Only’ Audiences Stack Up To ‘Multi-Platform’ Audiences
How ‘Mobile-Only’ Audiences Stack Up To ‘Multi-Platform’ Audiences
March 14, 2018  |  Mobile Commerce

While consumers are still using multiple platforms — such as desktop and mobile — “mobile-only” users are on the rise. In fact, “mobile-only” users surpassed...

READ MORE >
Who’ll Win When Facebook Advertisers Flee?
Who’ll Win When Facebook Advertisers Flee?
March 05, 2018  |  eCommerce

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital...

READ MORE >
The Oscars: Who’s Spending What (And Where)
The Oscars: Who’s Spending What (And Where)
March 03, 2018  |  Commerce

The Oscars have become one of Hollywood’s most glamorous events over the past nearly nine decades, with stars spending millions on red carpet ensembles and...

READ MORE >
Belgium Court Rules Against Facebook Again
Belgium Court Rules Against Facebook Again
February 19, 2018  |  Legal

Facebook in Europe was dealt a new blow after a judge ruled the company ran afoul of privacy laws. Get the Full Story Complete the...

READ MORE >
Instagram Infomercials Have Their Roots In Vitamix Blenders
Instagram Infomercials Have Their Roots In Vitamix Blenders
January 23, 2018  |  Retail

If there was a modern kitchen product in the 1920s, there was a good chance that William Grover Barnard sold it. Get the Full Story...

READ MORE >
Mastercard Encourages People To ‘Start Something Priceless’
Mastercard Encourages People To ‘Start Something Priceless’
January 19, 2018  |  Mastercard

Mastercard announced on Thursday (Jan. 18) the launch of “Start Something Priceless,” a new campaign in which the payment company is trying to inspire people...

READ MORE >
Ad Revenue Could Add $18B To Amazon’s Bottom Line
Ad Revenue Could Add $18B To Amazon’s Bottom Line
January 17, 2018  |  Amazon Investments

Amazon may have had a strong run last year, but at least one Wall Street analyst thinks there’s more room for the eCommerce giant to...

READ MORE >
Amazon Wants To Build Digital Advertising Business For Alexa
Amazon Wants To Build Digital Advertising Business For Alexa
January 03, 2018  |  Amazon Investments

Amazon’s Alexa voice-activated digital assistant is being turned into an advertising business for the eCommerce giant, with Amazon reportedly in talks with companies about running...

READ MORE >