advertising

Amex Advance Uses Data For More Targeted Ads, Experiences

Amex Advance Uses Data For More Targeted Ads, Experiences
Amex Advance Uses Data For More Targeted Ads, Experiences
November 08, 2017  |  Consumer Insights

American Express announced news on Tuesday (Nov. 7) of the launch of Amex Advance, which uses machine learning techniques to deliver personalization services that help...

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Video Taps Into Short Attention Spans With Direct Path To Purchase
Video Taps Into Short Attention Spans With Direct Path To Purchase
November 06, 2017  |  eCommerce

Five hours a day. Some of us barely sleep that many hours, but for the average consumer, that’s how much time is spent in front...

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DROPIT Turns The Auction Concept On Its Head
DROPIT Turns The Auction Concept On Its Head
October 23, 2017  |  Innovation

Auctions often have the defect of being more fun in theory than they are in practice. Everyone likes the idea of bargaining and bidding their...

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DropIt Offers Live Auctions To Sports Fans
DropIt Offers Live Auctions To Sports Fans
October 19, 2017  |  Mobile Applications

Sports fans now have another reason to keep their eyes on the scoreboard during games: Interactive app DropIt is hosting live 60-second auctions on stadium...

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Amazon Entices Advertisers With New Video Format
Amazon Entices Advertisers With New Video Format
October 19, 2017  |  Amazon

Amazon is working to attract advertisers by allowing them to add wide-screen videos and interactive, multimedia displays to their product pages. Get the Full Story...

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Google Tracker: WiFi Weak Spots Get A One-Two Hit
Google Tracker: WiFi Weak Spots Get A One-Two Hit
October 17, 2017  |  Google

Google is among those exposed by two massive Wi-Fi security vulnerabilities revealed on Monday. The search engine giant has already rolled out patches. In better...

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Location Is Everything – In QSRs As In Real Estate
Location Is Everything – In QSRs As In Real Estate
October 12, 2017  |  ResTech

Advertising is a challenge in the omnichannel age, no matter who you are — but perhaps for none more so than quick service restaurants (QSRs), at...

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FastPay Acquires AnchorOps To Solve Media Agency Cash Crunch
FastPay Acquires AnchorOps To Solve Media Agency Cash Crunch
October 12, 2017  |  B2B Payments

The world of advertising and media has been turned on its head by the digital revolution, and among all of the challenges that’s brought to...

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Facebook Tracker: Taller, Wider, Smarter
Facebook Tracker: Taller, Wider, Smarter
September 25, 2017  |  Facebook

Facebook adds 33 stories of San Francisco office space and a 4,000-mile trans-Atlantic cable to its assets. Plus, the social media giant gets smarter about...

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