Apple Vision Pro

F&B Brands Enter Virtual Worlds to Reach New Consumers
F&B Brands Enter Virtual Worlds to Reach New Consumers
July 10, 2024  |  Retail

As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in...

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Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
June 03, 2024  |  Retail

Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which...

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Apple Looks to Sell Vision Pro to Overseas Consumers
Apple Looks to Sell Vision Pro to Overseas Consumers
May 13, 2024  |  Apple

Will Apple’s mixed-reality headset be more popular overseas than it was in America? The tech giant is reportedly trying to find out. Apple is preparing...

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Apple CEO Says Vision Pro Coming to China This Year
Apple CEO Says Vision Pro Coming to China This Year
March 25, 2024  |  Apple

Apple’s Vision Pro headset is reportedly coming to the Chinese market later this year. CEO Tim Cook confirmed that the mixed reality device will launch in China this year during...

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Buying Into the Biometric Payment Opportunity in Mixed Reality
Buying Into the Biometric Payment Opportunity in Mixed Reality
February 22, 2024  |  Biometrics

No single word signals the death knell of an innovation quite like the adjective “clunky.” Yet, by some accounts, that’s exactly what the user experience...

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e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
February 02, 2024  |  Retail

e.l.f. Cosmetics has launched a beauty shopping app for Apple’s new spatial computer, Vision Pro. The “your best e.l.f.” visionOS app includes features that take...

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Apple’s Vision Pro Headset to Launch With 600 New Apps
Apple’s Vision Pro Headset to Launch With 600 New Apps
February 01, 2024  |  Apple

Apple’s first mixed-reality headset, Vision Pro, is set to be released Friday (Feb. 2) and will launch with 600 new apps and games. “Apple Vision...

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Report: Apple Vision Pro Faces Uncertain Future Amid Developer Distaste
Report: Apple Vision Pro Faces Uncertain Future Amid Developer Distaste
January 21, 2024  |  Apple

Two weeks before its debut, Apple’s Vision Pro is reportedly facing an uncertain future. As Bloomberg News reported Sunday (Jan. 21), among the challenges facing the...

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Apple Vision Pro to Support 3D Movies, Streaming Services, Shareable Content
Apple Vision Pro to Support 3D Movies, Streaming Services, Shareable Content
January 16, 2024  |  Apple

Apple has announced new entertainment experiences that will be available upon the Feb. 2 release of its mixed-reality headset, Apple Vision Pro. The device will “turn any...

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