AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

(source: en.wikipedia.org)

Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
April 25, 2024  |  Earnings

Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO...

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Consumers Want to Personalize Shopping With Extended Reality
Consumers Want to Personalize Shopping With Extended Reality
April 25, 2024  |  Retail

As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...

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Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
April 23, 2024  |  Meta

Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are...

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Virtual Cards Set to Transform Buyer-Supplier Relationships
Virtual Cards Set to Transform Buyer-Supplier Relationships
April 23, 2024  |  B2B Payments

Management guru Peter Drucker once said that “wherever you see a successful business, somebody made a courageous decision.” That’s the spirit behind the Certainty Project, a...

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AR and VR Have Potential to Reshape Wearable Tech Landscape
AR and VR Have Potential to Reshape Wearable Tech Landscape
April 22, 2024  |  Wearables

Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality...

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93% of Mid-Sized Firms Plan More Automation For AP/AR Systems Processes
93% of Mid-Sized Firms Plan More Automation For AP/AR Systems Processes
April 22, 2024  |  Accounts Payable

Mid-sized firms are as eager as their large enterprise counterparts to fully automate their accounts payable (AP) and accounts receivable (AR) processes; however, research shows...

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The AP/AR Modernization Mandate: From Self-Assessment to Better B2B Payments
The AP/AR Modernization Mandate: From Self-Assessment to Better B2B Payments
April 19, 2024  |  B2B Payments

Modern technology makes modern business strategies possible. And with the news on Thursday (April 18) that Mastercard is bringing its commercial cards to mobile wallets,...

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Google’s Restructuring Shows AI’s Impact on Finance Function
Google’s Restructuring Shows AI’s Impact on Finance Function
April 18, 2024  |  artificial intelligence

Amid a changing business landscape, digital innovation is reshaping the growth calculus for organizations. And with the news Wednesday (April 17) that Google CFO Ruth Porat is...

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Unlocking Efficiency: How Digital Invoicing Can Transform Operations
Unlocking Efficiency: How Digital Invoicing Can Transform Operations
April 16, 2024  |  B2B Payments

Paying and getting paid are crucial to businesses’ livelihood, no matter their size. There isn’t a once-size-fits-all approach to invoicing and reconciliations, and the market...

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