Augmented Reality

Retailers Ditch Their Metaverse Strategy
Retailers Ditch Their Metaverse Strategy
April 14, 2023  |  Retail

While it’s never been clear whether brands and retailers were ever truly welcome in the metaverse, or if it was just an intrusion into a...

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Retailers Pin Hopes on AI to Increase Sales, Decrease Returns   
Retailers Pin Hopes on AI to Increase Sales, Decrease Returns   
March 30, 2023  |  artificial intelligence

In today’s competitive eCommerce landscape, brands and retailers are constantly looking for ways to stand out and attract consumers while reducing costly returns. Artificial intelligence...

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Doubts Over Apple Goggles Echo Concerns for Meta and Google AR/VR Headgear Demand
Doubts Over Apple Goggles Echo Concerns for Meta and Google AR/VR Headgear Demand
March 27, 2023  |  Technology

Despite years of hype and billions in research and development, people still have difficulty seeing augmented reality (AR) and virtual reality (VR) goggles as a...

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Retailers Try on AR to Get More Consumers to Buy
Retailers Try on AR to Get More Consumers to Buy
March 27, 2023  |  Retail

As brands and retailers look to convert more customers, they’re also looking to increase customer confidence during checkout to keep returns down, especially as shipping...

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Snap Helps Businesses Integrate Augmented Reality into Stores
Snap Helps Businesses Integrate Augmented Reality into Stores
March 23, 2023  |  Retail

Snap has launched a program that helps businesses engage with customers via augmented reality (AR). The new AR Enterprise Services (ARES) enables businesses to integrate Snap’s...

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Perfect Corp Debuts Virtual Try-on Tool for Rings and Watches
Perfect Corp Debuts Virtual Try-on Tool for Rings and Watches
March 08, 2023  |  Retail

Perfect Corp. wants to give jewelry shoppers a virtual way to try on rings and watches. The augmented reality (AR) company debuted what it called...

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Advances in Metaverse Mapping Promise Trickle-Down Improvements IRL
Advances in Metaverse Mapping Promise Trickle-Down Improvements IRL
February 13, 2023  |  Metaverse

Companies are betting, and losing, billions that the world of tomorrow will include the metaverse. That’s as the concept of virtual world platforms, historically associated...

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Augmented Reality Helps German Automakers Drive Future of Connected Vehicles
Augmented Reality Helps German Automakers Drive Future of Connected Vehicles
February 09, 2023  |  Connected Economy

The latest concept cars from BMW and Audi look to the future of in-car displays. Concept cars have long been a way for vehicle makers...

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Why the Metaverse Has a Social Engagement Problem
Why the Metaverse Has a Social Engagement Problem
February 08, 2023  |  Metaverse

Sometimes the best way to introduce users to the metaverse is by completely ignoring everything we’ve heard about the metaverse. With brands including Adidas, Gucci...

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