As clothing brands and retailers continue to struggle with the costly problem of returns, many are turning to artificial intelligence to help consumers buy products...
As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™...
Google is forming a partnership with augmented reality (AR) startup Magic Leap. “We’ve shipped a couple of different versions of augmented reality devices so far,...
The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition...
Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO...
As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...
Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are...
Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality...